Quit smoking easy - How did McKenna help Ellen stop smoking naturally?

Stop smoking naturally - How exactly did Paul McKenna help Ellen using stop smoking with Hypnosis?
I am a huge fan of McKenna, but I don't know him, that being said based on my experience with NLP and Hypnosis I can try to give you my opinion on how Paul McKenna helped Ellen to stop smoking with Hypnosis and NLP. View the clip -

I can give you an educated guess based on my experience and study. I will not bore you with full details, because there is just too much to cover in this short article. One thing I believe he did, which is very powerful, is a method of exploding anchors.

I am referring to the images, sounds and feeling you associate with, in this case smoking.

What did he do?

He asked Ellen to remember several times when smoking was unpleasant. So you could imagine 4 or 5 or 10 times when smoking was unpleasant. Pretty straight forward if you want to change a strong habit like smoking you are going to need a strong emotional reason to quit. How many times do people say they want to quit but they can't seem to? That is because the emotional desire for cigarettes is stronger than your rational will.

Then he asked her to give each of those unpleasant memories names, so he could have her recall them. (If you were short of breath you may call that memory "short of breath" for example)

He then recalled the names she had given making her recall the events over and over until they sort of blended together. (Creating a lot of pain) Which helps you to remember the unpleasant times sort of stacking them together.

Next he asked her to think about how much she loved the taste of a cigarette.

In essence he is hog piling all of the negative feelings on top of the positive feeling sort of smooshing it and killing that feeling.

Why do you think he did that?
What purpose might it serve?

I think it creates emotional leverage.Creating so many painful memories when she tried to think about the good memories of smoking it was just too much negative - like a car wreck . All those negative feeling overwhelmed the positive association she had for cigarettes. It squooshed her desire.

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